Many in the SEO and SEM world know that typos and improperly spelled words (wrods) can be a great source of secondary traffic at a cheaper cost from the higher priced, properly spelled word. While one might think of spelling choices that come from a slip of a keyboard, there are actually a range of […]

TechCrunch has posted a list of why Google’s new PPC video ads will not work. Most of it revolves around the fact that there is a higher cost of entry for video ads and that most advertisers would not be interested in them because of the lack of tracking of ROI compared to text ads. […]