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June 7, 2006

AJAX & Advertising Impressions: Time to Rethink that Whole CPM Thing?

Eric Picard had an interesting article yesterday regarding AJAX and how it is throwing off the traditional ways of measuring page views or impressions of advertising at sites. Given that many of the new fancy web 2.0 sites written with ajax calls are actually changing the page without reloading the page, the traditional measurement for […]

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