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July 27, 2006

Google Adwords Landing Page “Quality Score” — Vague????

Recently there has been quite a lot of brouhaha (great word isn’t it?) about Google’s new Landing Page “Quality Score” and the effect it is having on some marketers. There are a range of rumors flying around from this is an attempt for Google to raise prices across the board to it is a conspiracy […]

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June 7, 2006

AJAX & Advertising Impressions: Time to Rethink that Whole CPM Thing?

Eric Picard had an interesting article yesterday regarding AJAX and how it is throwing off the traditional ways of measuring page views or impressions of advertising at sites. Given that many of the new fancy web 2.0 sites written with ajax calls are actually changing the page without reloading the page, the traditional measurement for […]

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