Saw this via searchenginewatch that OneStat had a study that less people are using one word queries then they were last year. Um, ok, yeah? As people use search engines more they will realize one word really isn’t enough.

Though I am not sure their sample size is a good one. 2 million visitors? Some websites see that many visitors in one day.

 How about Google, Yahoo, and MSN giving us some of their numbers? I’d be much more interested in seeing a breakdown by engine.

Furthermore, how about breaking that down also by:

• Demographic
• Location
• Conversion Rate

The last one will vary by industry of course but it has been my experience that those long phrases (4 words +) are where the real gold is. THOSE are the people you want to reach, not just the ones groping in the dark in the beginning of their searching quest.